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viewing audience

viewing audience

5 3.2
A group of people who watch a particular TV program
  • noun
  • /ˈvjuːɪŋ ˈɔːdiəns/
translation icon : audiencia
  • After the show, the host engaged with the viewing audience to answer their questions.

Examples

  • The fact that the entire viewing audience was shocked to hear that means it is horribly out of character.

    Blog text (20)
  • "Vzglyad" (Glance or View), a live, weekly, late-night program with a viewing audience of close to 10 million, became a tremendous catalyst to this process when it began broadcasting in 1987.

    Academic text (1993)
  • In a moment, he'll demonstrate that for the viewing audience at home.

  • But when he does, he always has tremendous stories to share with the viewing audience.

    Blog text (18)
  • And there likely will be fewer undecided voters within the viewing audience.

    Blog text (33)
  • Frequently, the interests of the viewing audience in these two Rio Platense countries are similar.

    Academic text (1990)
  • I was wondering if you'd like to reassure our viewing audience, that this reign of terror in our town will soon be over.

  • When viewing vintage films, students will need guidance to make inferences such as the probable intent of the filmmakers and the likely response of the American viewing audience of the 1940s.

    Academic text (2014)
  • The viewing public was undeniably engaged, and the 2016 Republican Presidential Debates delivered their highest network ratings in years, surging to a 16.9 million strong viewing audience.

  • For having the sheer audacity—how dare she!—to interject, for the benefit of the viewing audience, a most inconvenient fact for Mr. Romney.

    Blog text (16)

Synonyms

audience
vsviewing audience
1.8

People who get information or entertainment, for example from a show

is limited to people who watch a particular television broadcast
viewership
vsviewing audience
14 4.1

The number of people who watch a TV program or channel

focuses on the group who watch a specific broadcast rather than counts
TV audience
vsviewing audience
7 1.6

People who watch a particular TV show

is the same idea expressed with a different phrase

How Large

viewing audience
5 3.2
TV audience
7 1.6

Surface Forms

Morphology

view + audience

The phrase is directly compositional: 'viewing' (= watching) modifies 'audience', so the meaning 'the people who watch a program' is transparently derived from the constituents. This present-participle + noun pattern is a common, productive construction in English (and mirrors patterns in many languages), so a B1 learner who knows both words should understand it.

Etymology

Viewing audience comes from putting viewing, meaning looking, together with audience, meaning a group who watches a show. Picture many people all looking at the same screen, and that's why it means 'the group of people who watch a particular television program or broadcast'.