Skip to main content
to upscale

to upscale

1 5.1
Make something more expensive and stylish to attract people with more money
  • verb
  • /ˈʌpˌskeɪl/
translation icon : hacer más exclusivo
  • Kathleen is asking how can I upscale my fashion brand?

Examples

  • And as the lower-priced SKUs have sold out, consumers looking for the device on day one will have to upscale a notch to a pricier model.

    Blog text (31)
  • The tech company aims to upscale its latest smartphone, ensuring it appeals to higher-end consumers.

  • Indeed, Chris, in order to upscale our knowledge management habits, we have to recognize the patterns we

    Blog text (2)
  • And as Manhattan upscaled, so did Brooklyn.

    Blog text (26)
  • Delicious haven't scored as high as we had hoped, so we sent the package down to marketing, and they have really done an outstanding job to upscale the product.

    Blog text (4)
  • Nothing upscales a takeout pizza like a vintage white linen napkin

    Blog text (10)
  • The fashion designer decided to upscale her collection to attract more affluent customers.

  • To compete in the luxury market, the restaurant plans to upscale its menu with gourmet ingredients.

Synonyms

to enhance
vsto upscale
424 4.0

Make something better or more attractive

aims specifically to attract wealthier buyers and raise price and status
to lux up
vsto upscale
  • Informal
9.4

Make something look more expensive by adding nicer things

aims to raise quality, price, and market position to attract wealthier customers
to elevate a dish
vsto upscale
5.0

To make food taste or look better by adding a small extra ingredient

focuses on attracting wealthier customers and raising price and market position
to fancy up
vsto upscale
  • Informal
6.5

Make something look more stylish and attractive

seeks to raise price and market position for wealthier customers rather than casual styling

Antonyms

2 5.1

Goods or services that are cheaper and lower quality for people with less money

Compounds

A cafe with nicer, more expensive coffee and a stylish look

How Upscale

to upscale
1 5.1
to gentrify
  • Literature
8 7.9
to upgrade
177 3.5
to refresh
50 2.8
to downgrade
43 4.9
to cheapen
20 4.3

Surface Forms

upscale infinitive
upscaled past
upscaled past participle
upscaling present participle
upscales third person singular

Etymology

As a verb, upscale is made from up ('higher') and scale ('level'), meaning 'move something to a higher level', so to upscale a hotel or brand is to make it more stylish, expensive, and aimed at richer customers.