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Glite Dictionary
🙂 Honest and open 📺 TV ad event
upfront

upfront

12 7.9
An event where TV networks present new shows to advertisers to sell ads
  • noun
  • /ˈʌpˌfrʌnt/
  • Jargon
translation icon : presentación a anunciantes
  • Reordering content so that the most important information is told upfront ensures that the take-home messages are given during the time of greatest attention.
  • upfront costs
  • upfront fees
  • upfront investments

Examples

  • I'm on my way to New York for the upfronts and I'm stressed... because it's a weak schedule we're selling, and I know it.

    The TV Set (2007)

  • The television networks showcased their new programs at the annual upfront to attract advertising partners.

  • We met at upfronts a couple of years ago.

    American Dreamz (2006)

  • Monday's NBC traditional upfront took place where they revealed their new programming.

    Blog text (29)

  • During the upfront, the executives highlighted the most anticipated shows for the upcoming season.

  • Advertisers made commitments based on the presentations they attended at the upfront event last month.

Surface Forms

upfront singular
upfronts plural

Etymology

The word upfront for the TV event comes from the idea of paying or promising up and front, that is 'in advance'. Networks hold an upfront to show new shows and get advertisers to promise money before the season starts.