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Glite Dictionary
🚫 Not able to advance 📢 Not marketable
unpromotable

unpromotable

7.1
A film or product that is hard to advertise to many people
  • adjective
  • /ˌʌnprəˈmoʊtəbl/
translation icon : no comercializable
  • The director worried that the film was unpromotable due to its controversial subject matter.

Examples

  • Some products are considered unpromotable because they do not appeal to a wide audience.

  • The company decided not to invest in the unpromotable project after reviewing its marketing potential.

  • This product is unpromotable due to its poor quality.

  • The marketing team found the service to be unpromotable.

  • The company decided to drop the campaign because the new software was unpromotable in its current form.

  • After testing the market, they realized that the product was unpromotable due to lack of consumer interest.

  • The team concluded that the unappealing design made the advertisement unpromotable to potential buyers.

Synonyms

unmarketable
vsunpromotable
1 6.1

Hard to sell because buyers do not want it

is about being unsuitable for advertising or public promotion
unmerchantable
vsunpromotable
9.9

Not good enough to sell in a shop because of damage or spoilage

is about inability to be advertised rather than lacking sale quality
unvendible
vsunpromotable
9.9

Not fit to sell because it is damaged or spoiled

is about inability to be promoted to the public rather than sale suitability
unsalable
vsunpromotable
6.5

A thing too damaged or unwanted for people to buy

is about being unsuitable for advertising not absolute impossibility to sell

Antonyms

marketable
25 3.8

Able to be sold because many people want it

How Marketable

marketable
25 3.8
salable
2 4.0
unpromotable
7.1
unmarketable
1 6.1
unsalable
6.5

Surface Forms

unpromotable positive

Morphology

unpromotable = promotable (transparent) = un + promote + able

The formation is regular: 'un-' negates 'promotable' (here 'promote' = 'publicize/market'), producing 'not able to be publicized or marketed'.

Etymology

The word unpromotable is made of un- 'not', promote 'to make something known or to sell it', and -able 'able to'. So it means 'not able to be made known' or 'not easy to sell', which explains why a film, product, or project might be called unpromotable.