to undercharge
- verb
- /ˌʌndərˈtʃɑrdʒ/
- My friend always undercharges for his artwork, even though it is worth much more.
Examples
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Plus, putting a good price on programming software keeps out wannabes that undercharge for their talent and ruin it for all the other control engineers who need to make a living.
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Yet they are woefully willing to undercharge.
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I have found that many people providing SEO services tend to undercharge for the hard work they do, but that is a completely different topic!
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If you over-generalize a market, you undercharge people who might be willing to pay more and completely lose out on people only willing to pay less.
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For example: If a store undercharges me, I tell the cashier (Jew or non-Jew—to me, it makes no difference).
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The store decided to undercharge for the new laptop during the sale, attracting many customers.
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If a company undercharges for their services, they may struggle to cover their operating costs.
Synonyms
To charge someone less than the right amount for goods or services
Antonyms
How Charged
Surface Forms
Morphology
Etymology
Undercharge is made of under- meaning 'below' or 'not enough' and charge meaning 'to ask for money'. To undercharge someone is to ask too little, so you charge less than the correct amount.