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swag

swag

18 7.1
Free branded items given away at events
  • noun
  • /swæɡ/
  • Informal
: regalos promocionales
  • At the conference, attendees were thrilled to receive free swag like pens and tote bags.
  • swag bag
  • free swag
  • give away swag

There'll be a brand that owns the meditation swag, right?

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Examples

  • I spent hours wading through the swag bags I'd gotten from tourism officials.

    Blog text (20)
  • Grey stopped by our booth at RubyConf, and we loaded him up with swag.

    Blog text (12)
  • This was part of the swag for the event.

  • I did grab us a swag bag.

  • Wow, what kind of swag did you score?

  • Well, anyway, I brought you some swag.

  • Once you have some cool swag, you can send out an email letting everyone on the list know.

    Blog text (15)
  • Whether I get free swag or not, Spark Fun totally rocks.

    Blog text (5)
  • Huge thanks to everyone who participated, and to our prize and swag sponsors!

    Blog text (29)
  • I also love the 4Naturals hair products we received in our swag bag.

    Blog text (21)

Synonyms

merchandise
vsswag
174 3.1

Items sold to people, like T-shirts and posters

is informal branded items handed out free at events rather than sold
giveaway
vsswag
62 3.2

A free item given to people to promote a product or event

is branded promotional items usually handed out at events
merch
vsswag
  • Texting
18 7.9

Products that a band or brand sells to fans, like T-shirts

is branded free items handed out at events rather than sold
freebie
vsswag
  • Informal
4 2.8

An item given free at events or to advertise a product

is branded items handed out free specifically to promote a brand at events

How Promotional

swag
  • Informal
18 7.1
giveaway
62 3.2
handout
14 2.5

Surface Forms

swag singular
swags plural

Etymology

Swag for free promotional items grew from the idea of 'loot' or free goods, so companies use swag for the small free things like pens and bags you get at events. That's why swag now means branded free stuff given away to visitors.