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Glite Dictionary
🏛️ A powerful organization 💼 A large agency
superagency

superagency

7.2
A very large company that offers many advertising and marketing services
  • noun
  • /ˈsuːpərˌeɪdʒənsi/
translation icon : superagencia
  • Clients prefer working with a superagency because they can manage everything from PR to digital media.

Examples

  • Many smaller firms merged to form a superagency capable of handling global marketing campaigns.

  • The new superagency quickly dominated the advertising industry by offering a full range of services.

  • The new superagency has revolutionized the marketing industry.

  • Many clients prefer working with a superagency for all their advertising needs.

  • The new superagency quickly dominated the advertising industry by offering a full range of services.

  • Many smaller firms merged to form a superagency capable of handling global marketing campaigns.

  • Clients prefer working with a superagency because they can manage everything from PR to digital media.

Synonyms

agency
vssuperagency
∞ 3.0

A business or organization that provides services for other people

refers to a very large commercial firm offering varied services in marketing
ad agency
vssuperagency
22 3.0

A company that makes ads and plans how to show them to customers

offers a wide range of client services together within one large organization
service agency
vssuperagency
6 3.9

A business that provides services like event planning or computer work to other companies for a fee

focuses on many service types under one roof rather than specialization

How Powerful

superagency
7.2
agency
∞ 3.0
boutique
75 4.4

Surface Forms

superagency singular
superagencies plural

Morphology

superagency = agency (transparent) = super + agency

The formation 'super-' + 'agency' transparently expresses a very large or full-service agency, matching common English usage.

Etymology

Superagency combines super- 'above' or 'over', like in supermarket, with agency, from agent meaning 'doer' or 'organisation'. So a superagency is a big agency that brings many services together under one roof.