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Glite Dictionary
spokesmodel

spokesmodel

6 5.6
A person hired to represent and promote a product or brand
  • noun
  • /ˈspoʊksˌmɒdəl/
translation icon : modelo portavoz
  • We have celebrities or spokesmodels do the selling.
  • job as a spokesmodel
  • spokesmodel for fashion

Examples

  • Solange, a spokesmodel for Carol's Daughter, is finishing up before the shoot.

  • For her efforts, James has won a feature in Nylon magazine, a contract with L.A. Models and New York Model Management, a campaign with Nine West and Smashbox Cosmetics, $100,000 cash, and a spokesmodel gig to promote Top Model's branded fragrance.

    Blog text (24)

  • David Beckham is a great spokesmodel for any brand, to be honest.

    Blog text (5)

  • We have celebrities or spokesmodels do the selling.

    Joy (2015)

  • Jennifer Aniston has landed a great deal as a spokesmodel for Living Proof.

    Blog text (12)

  • The action was organized by Jason Villalobos, a well-known activist and a spokesmodel for the "Greater Than AIDS" campaign.

    Blog text (32)

  • Jahlove Serrano, spokesmodel for "HIV Stops With Me," said the real issue is that most people know they should have more awareness of HIV and AIDS, but in fact very few know the facts.

    Blog text (23)

  • Looks like the former Victoria's Secret spokesmodel is making a run at full-on media dominance.

Synonyms

spokesman
vsspokesmodel
498 3.1

A man who officially speaks for a group or organization

is hired to publicly promote brands and products rather than speak officially
spokesperson
vsspokesmodel
123 3.5

A person who speaks for a group or company to the public

is hired mainly to promote brands and products rather than state policies
spokeswoman
vsspokesmodel
106 3.0

A woman who speaks for a group or organization

is hired to promote brands publicly rather than act as an official speaker

How Promotional

spokesmodel
6 5.6
endorsee
1 6.1
ambassador
96 4.5
supporter
817 1.0

Surface Forms

spokesmodel singular
spokesmodels plural

Morphology

spokesmodel = spokesperson (semi-transparent) = spokes + model

The term combines 'spokesperson' and 'model', but the specific role of a 'spokesmodel' is not entirely predictable from the components.

Etymology

Spokesmodel combines spokes (from spokesperson, meaning 'to speak for' or 'represent') and model, a person who shows clothes or products. So a spokesmodel is a model who also 'speaks for' a brand and helps promote it.