shop window
- noun
- UK
- The online shop window featured images of the latest fashion collections to entice customers.
Examples
-
Shop windows were broken everywhere.
Fiction book (1991) -
Street - Shop Window
Fiction book (1994) -
With a dedicated De 9 Straatjes mobile app, you can scan the QR code, which will automatically direct you to a mobile website where you'll see the products displayed in the shop windows.
Blog text (32) -
And in the other corner, a longtime stalwart of the WWF and AWA tag team scene who has recently introduced his best friend and partner to the business end of a barber shop window.
Blog text (14) -
During the sale, the retailer updated its shop window to showcase discounts on popular items.
-
Many customers browse the shop window before deciding to make an online purchase.
Synonyms
A place, real or online, where shops show products to customers before they buy
Antonyms
How Attractive
- Jargon
- Texting
- UK
- Informal
Surface Forms
Morphology
The meaning is directly built from 'shop' (place selling goods) + 'window' (a display/opening) so a B1 learner who knows both words will infer it refers to a shop's display area used to show goods and attract customers. The digital sense (online display) is a transparent metaphorical extension of the physical shop window and is cross-linguistically plausible, so the overall sense is readily derivable from the constituents.
Etymology
Shop window in its online sense comes from the same idea: a website or social page shows products like a shop's window shows goods, so it 'displays' items to people looking online. So it now also means 'the online display of products on a retailer's website, app, or social media'.