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shill

shill

28 9.5
A person who pretends to be a customer to make others buy
  • noun
  • /ʃɪl/
  • Slang
translation icon : falso cliente
  • As a shill, she pretended to be excited about the new app to persuade others to download it.

I can't defend this point except to say that I'm a shill for no one.

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Examples

  • A shill is a bloke that casinos bring in to keep high-stakes games going strong.

    Fiction book (2000)
  • Thank you for exposing Alex to be the shill that he is.

    Blog text (4)
  • You are the shill, you know that.

  • Now I needed to see if Lily was the right shill, so I tested her.

  • She's the new shill I was telling you about.

  • He's a shill for the church.

  • People like Derek Webber are nothing more than shills for the contractors.

    Blog text (2)
  • The promoter hired a shill to cheer loudly for the product during the demonstration.

  • Many knew he was a shill for the brand, but his fake enthusiasm still convinced some customers.

Synonyms

impostor
vsshill
  • UK
50 5.1

A person who pretends to be someone else to trick people

poses as a supporter to promote products rather than impersonating a specific person
strawman
vsshill
  • Jargon
1 8.9

A person used as a front to hide the real owners of something

poses publicly as a supporter to encourage purchases rather than conceal responsibility

How Deceptive

shill
  • Slang
28 9.5
plant
68 9.1
stooge
  • Offensive
32 7.9

Surface Forms

shill singular
shills plural

Etymology

Shill probably began in early American slang, maybe as a short form of a name like Shillaber or a stage word for a 'fake helper'. Think of a shill as someone who acts like a real customer to make others join or buy, so a shill is a person who pretends to be a genuine buyer or supporter.