to run, don't walk
- idiom
- Informal
- She told me if that book is still in stock, run, don't walk and buy it.
Examples
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If you hear about a job opening at that company, run, don't walk to apply.
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You should run, don't walk, to that sale!
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When they announced free tickets, everyone rushed to run, don't walk to the counter.
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You need to run, don't walk, to the nearest store!
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If you hear about a limited-time offer, run, don't walk to take advantage of it.
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She said if there's a new restaurant in town, run, don't walk to try their food.
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When the tickets went on sale, I told my friend to run, don't walk and get them quickly.
Synonyms
To move or act more quickly to avoid being late
To move or act quickly because a situation needs it
To hurry so you do something faster, often to avoid being late
To start doing something yourself after waiting or thinking
To make someone move or work faster than they want
To hurry and go faster, often when driving
To tell someone to hurry
To hurry when someone tells you to
Do something quickly to use a good chance before it ends
To move quickly in one direction
People say it to tell someone to hurry
To take a chance quickly before other people do
To accept an offer or chance quickly before someone else does
To go somewhere quickly because you must hurry
Antonyms
How Urgent
Surface Forms
Morphology
The imperative contrast 'run' (move quickly) + 'don't walk' (do not move slowly) yields a directly compositional exhortation to act immediately; a B1 learner who knows the words and basic imperative/negation will readily infer the intended urgency. Although often used idiomatically in advertising, the meaning is transparently derived from the constituents and parallel constructions occur in many languages.
Etymology
Run, don't walk comes from old shop ads and people telling customers to hurry to a sale. The clear image of going by run, not walk, makes it mean 'act immediately'.