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⚙️ Rotations per minute 💰 Ad revenue metric
rpm

rpm

1 4.3
An amount of money you earn from ads for each thousand views
  • noun
  • Jargon
translation icon : ingresos por mil impresiones
  • Base settled on RPM as the official format of choice.

The best metric is actually RPM versus CPM.

Examples

  • Unfortunately, RPM is not such a standard that ones designed for SUSE will necessarily work on Fedora, and vice versa.

    Blog text (2)

  • The best metric is actually RPM versus CPM.

    Jack Neel

  • All RPMs are not the same.

    Blog text (2)

  • Maybe this is an opportunity for Eloqua to educate local businesses in RPM.

    Blog text (14)

  • RPM may have a long, venerable history, but Debian has more packages.

    Blog text (2)

  • Fedora and SUSE may both use RPMs, but SUSE uses different directories and profiling than Fedora does.

    Blog text (2)

  • Advertisers often track their campaign's performance using RPM to understand revenue patterns based on impressions.

  • The report showed an increase in RPM, indicating higher earnings from advertisements viewed by users.

  • With a focus on improving RPM, the marketing team adjusted their strategies to maximize ad visibility.

Surface Forms

rpm singular
rpms plural

Morphology

rpm = R + P + M

An abbreviation (commonly from 'revenue per mille' / 'revenue per thousand') used as a metric in advertising; the letters do not transparently convey the meaning to general learners.

Etymology

Rpm in advertising often means revenue per thousand impressions and is also shown as revenue per mille, where revenue means 'money earned' and mille is an old word for 'thousand'. So this rpm shows how much money a site gets for every thousand ad views ('impressions'), which is why publishers use it to compare earnings.