revenue enhancement
- noun
- /ˈrɛvəˌnuː ɪnˈhænsmənt/
- Specialized
- The company implemented several revenue enhancement strategies, including introducing new pricing tiers and bundling services.
Examples
-
The truth is that, usually, very few realistic revenue options remain for exploitation because most institutions routinely exercise most revenue enhancement options in good times.
Academic text (1995) -
After analyzing market trends, the team proposed a revenue enhancement plan that involved upselling premium products to customers.
-
To boost profits, the restaurant focused on revenue enhancement by offering special discount packages for large groups.
Synonyms
Turning content into money using ads or subscriptions
How Effective
- Specialized
Surface Forms
Morphology
The phrase 'revenue enhancement' is directly compositional: 'revenue' (income) modified by 'enhancement' (an improvement or increase), so the meaning 'measures to increase income' follows predictably from its parts. This is a common business noun-phrase pattern found across languages, so a B1 learner who knows both constituent words would readily understand it despite its register-specific use.
Etymology
Revenue enhancement comes from the picture of a shop owner changing prices or offering bundles to bring in more coins. Revenue is the money a business gets and enhancement means making it grow, so the phrase means a plan or action 'to increase income' for a company.