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rev up

rev up

5.3
A planned push to increase activity or results before an event
  • noun
  • /rɛv ʌp/
  • Informal
translation icon : impulso
  • The team organized a meeting to rev up their efforts before the major presentation.

You can feel the revving up in your own body and it is very hard to cycle down the drama and someone else.

Examples

  • Did the company initiate a rev up for the new product launch?

  • The company organized a major rev up to boost sales before the product launch.

  • Local volunteers held a weekend rev up to increase voter turnout ahead of the election.

  • After months of quiet work, the team launched several small rev-ups to accelerate momentum.

  • The team planned a major rev up before the finals.

  • To ensure success, we need a rev up in the community's involvement in the upcoming project.

  • The campaign aims for a rev up in volunteer participation ahead of the charity event.

Antonyms

84 2.2

A drop in amount or number

How Intense

boost
153 2.7
rev up
  • Informal
5.3
warm-up
35 2.7

Surface Forms

rev up singular
rev ups plural

Morphology

rev + up

The sense is directly built from 'rev' (to raise engine speed) combined with 'up' (to increase), so the expression denotes an increase in intensity; the noun 'rev up' is simply a nominalization of that compositional meaning. The metaphorical extension from engine speed to activity or effort is predictable and common in English (and mirrored in other languages), so a B1 learner who knows both constituents would likely infer the meaning.

Etymology

The noun rev up borrows the engine picture: a short burst of power when a driver revs the engine before a race. That's why a group or company calls a planned push a rev up — 'an organised increase in activity' before an important event.