retargeting
1
4.9
- noun
- /ˌriːˈtɑːrɡɪtɪŋ/
- Jargon
:
retargeting
- Slaby said the campaign primarily used web cookies to serve ads to people who had visited the campaign site—a tactic called "retargeting," which Mitt Romney's campaign also used.
We also, you know, we build up retargeting pools and have different newsletters.
- We also, you know, we build up retargeting pools and have different newsletters.
- I was right about, you know, cookie retargeting banner ads.
- Direct mail, Facebook ads, a better CRM, pay per click ads, retargeting ads.
- And then how would I see it depending upon what platform, what retargeting strategy did you use?
- Then I did banner retargeting and cookie people when people still thought cookies was something you ate with milk, right?
Examples
-
Facebook Exchange allows for advertising retargeting by extracting users' online behavior off Facebook.
Blog text (23) -
Do you think they'll end up allowing retargeting on all their ads?
Blog text (16) -
And then how would I see it depending upon what platform, what retargeting strategy did you use?
-
So, how big can the exchange and retargeting get for Facebook?
Blog text (16) -
One of the most common examples is retargeting.
Blog text (4) -
For impressions appropriate for retargeting, the value can be much higher than the average value.
Blog text (29) -
Kafka: Let's go over the basics of ad retargeting and how Facebook's exchange uses that technique.
Blog text (16) -
Coelius: Retargeting lets advertisers utilize data they have about their customers.
Blog text (16) -
Mr. Goddard, for example, may have received those Romney ads because of "retargeting" software designed to show people ads for certain sites or products they have previously viewed.
Blog text (14) -
Retargeting is an effective way to remind customers about products they viewed on your retargeting website.
Surface Forms
Morphology
retargeting = retarget (semi-transparent) = re + target + ing
The verb 'retarget' is transparently formed from the productive prefix 're-' + 'target'; adding '-ing' yields the gerund/nominal process.
Etymology
Retargeting comes from the parts re- meaning 'again' and target meaning 'aim', so you can think of it as 'aiming again'. This fits the marketing sense because it means showing ads again to people who already visited a website, to bring them back.