reputation is everything
- idiom
- Informal
- In the hospitality industry, reputation is everything because customers rely on reviews and word of mouth.
Examples
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In business, reputation is everything.
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When it comes to luxury brands, reputation is everything and can make or break a business.
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For many politicians, reputation is everything, so they go to great lengths to protect it.
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She always says, reputation is everything!
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For many politicians, reputation is everything, so they go to great lengths to protect it.
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In the hospitality industry, reputation is everything because customers rely on reviews and word of mouth.
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When it comes to luxury brands, reputation is everything and can make or break a business.
Surface Forms
Morphology
reputation + be + everything
The meaning ‘reputation is the most important thing’ is directly and compositionally derived from the constituents 'reputation' + 'is' + 'everything' through a basic copular construction. This simple, cross-linguistically common pattern makes the sentence immediately understandable to a B1 learner who knows the component words.
Etymology
Reputation is everything comes from markets and shops long ago where a seller's reputation, meaning what people said about them, decided if customers came, so it really was everything for their success. So the phrase now means 'the most important thing'.