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to remarket

to remarket

5.2
Sell or promote a product again in a new market
  • verb
  • /ˌriːˈmɑːrkɪt/
  • Specialized
translation icon : recomercializar
  • To boost its visibility, the brand will remarket the winter collection with new promotional campaigns.

Examples

  • He was a good freelance entrepreneur, adept, once he published something, at remarketing it to a foreign journal or cutting and pasting it for reuse in a book.

    Academic text (1991)
  • Naturally, we'd like to remarket to these users because they have displayed a history of converting.

    Blog text (31)
  • Now I know what you're thinking: why wouldn't you just remarket to the page where the ads are pointing?

    Blog text (31)
  • I hope someone buys the web app and remarkets it unconnected to Lance Armstrong.

    Blog text (29)
  • The company decided to remarket the old product with a fresh advertising strategy to attract new customers.

  • After making improvements to the app, the developers plan to remarket it in a different market to increase sales.

Synonyms

to resell
vsto remarket
22 2.3

To give something to another person for money after you bought it

focuses on promoting the product again using a new strategy or different market

Antonyms

159 3.5

To take money or things out of a place where they are kept

How Thorough

to rebrand
15 3.9
relaunch
5 4.2
to remarket
  • Specialized
5.2
to reposition
23 3.9
to resell
22 2.3

Surface Forms

remarket infinitive
remarketed past
remarketed past participle
remarketing present participle
remarkets third person singular

Morphology

remarket = market (transparent) = re + market

This sense is a straightforward case of 'market again', so learners who know 'market' and the prefix 're-' can usually infer it.

Etymology

Remarket is formed from the prefix re- meaning 'again' and market meaning 'a place to buy and sell'. So to remarket a product or security is to try to sell or promote it 'again', often in a new place or with a new approach.