rainmaking
1
6.3
- noun
- /ˈreɪnˌmeɪkɪŋ/
- Jargon
:
captación de clientes
- Rainmaking ability, at least for lawyers seeking to join new law firms, also helps candidates stand out amid the competition.
Examples
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From there, the next step was formulating an action plan—a matrix of tasks, time frames, and client contacts that Koch could use to jump-start his rainmaking efforts.
Academic text (2007) -
Many successful consultants attribute their growth to innovative rainmaking techniques that engage their target market.
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Below are two exercises she uses to help lawyers begin to think about rainmaking networks.
Academic text (2003) -
Small-firm lawyers and solo practitioners face a much different set of rainmaking challenges.
Academic text (2003) -
In addition to advertising, these image-polishing experts tutor partners on client development skills and support lawyers' rainmaking efforts with a variety of attractive, authoritative materials.
Academic text (2001) -
For example, Jorge Goldstein, a director of the firm Sterne, Kessler, Goldstein & Fox in Washington, D.C., attributes his rainmaking success to speaking engagements.
Academic text (2003) -
When diversity consultant Arin N. Reeves of Chicago gives rainmaking seminars to minority and female lawyers, she often employs charts and lists to get participants actively thinking of business development options.
Academic text (2003) -
Understanding the principles of rainmaking can significantly enhance a lawyer's ability to attract new clients.
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The seminar focused on effective rainmaking strategies that professionals can use to build strong client relationships.
Synonyms
4
3.3
The activity of earning money from work or business
Antonyms
Surface Forms
Morphology
Etymology
The word rainmaking is also used in business as a simple image: rain + making means 'creating' a shower of new clients or money. A helpful way to remember it is to think of a 'rainmaker' who brings the flow of customers, so rainmaking in work means bringing in new business.