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pure schlock

pure schlock

9.7
Very low quality art or entertainment that lacks new ideas
  • noun
  • /pjʊr ʃlɑk/
  • Informal
translation icon : pura basura
  • The film was nothing but pure schlock, with cliched characters and a poorly written plot.

Examples

  • During Oskar's tear-jerking ending monologue, I want to hear Mike say, "This is pure schlock!"

    Blog text (29)
  • Critics dismissed the novel as pure schlock, failing to offer any original ideas or depth.

  • They spent hours watching pure schlock on television, laughing at the ridiculous reality shows.

Synonyms

trash
vspure schlock
  • Slang
102 3.1

Words or writing that have no value

is broader including any completely inferior material beyond writing
piece of crap
vspure schlock
  • Offensive
34 8.9

A thing of very poor quality that is useless

has the same sense but often more vulgar in tone
piece of trash
vspure schlock
  • Offensive
11 4.7

Something thought to be worthless or of very low quality

is similar but can apply more to single items than to art generally
schlock
vspure schlock
  • Slang
7 9.4

Cheap things that break easily

is more extreme meaning completely worthless in creative work
dreck
vspure schlock
  • Slang
7 9.9

Poor-quality items that are not worth buying

is used more strongly for utterly worthless creative products
sack of crap
vspure schlock
  • Offensive
1 9.9

A thing that is of very poor quality and not worth the money

is similar but suggests greater contempt or insult toward the item
pure trash
vspure schlock
  • Slang
6.6

A thing that is very bad and of low quality like a book or film

uses same sense but stresses total worthlessness in art or media
cack
vspure schlock
  • Offensive
9.9

Something of very poor quality not worth buying

is more neutral and not as slangy in tone

How Good

top-notch
14 4.4
decent
487 2.3
schlock
  • Slang
7 9.4
pure schlock
  • Informal
9.7

Surface Forms

pure schlock singular
pure schlocks plural

Morphology

pure + schlock

The adjective 'pure' here functions as a simple intensifier and 'schlock' means cheap or poorly made material; combined they yield the obvious meaning 'completely low-quality or worthless material'. This follows a regular intensifier + noun composition, so a B1 learner who already knows both constituent words would be able to derive the MWE's meaning.

Etymology

Pure schlock comes from a Yiddish word 'schlock' for cheap, low-quality goods, so picture a market stall full of junk. The word pure just makes that image stronger, so pure schlock means something is 'completely worthless' or very bad.