prelaunch
- adjective
- /priːˈlɔːnʧ/
- The company organized a prelaunch event to build excitement for its new smartphone.
Examples
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During the prelaunch phase, the developers received feedback from select users to improve the final version.
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He shared the project details at a prelaunch meeting to ensure everyone was aligned on the goals.
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We received valuable feedback during the prelaunch testing phase.
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Their prelaunch marketing strategy focused on social media influencers.
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The company organized a prelaunch event for their new smartphone.
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Why are we having a prelaunch meeting today?
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The marketing team organized a series of prelaunch events to generate excitement for the new product.
Synonyms
Available before the public sale for certain people
Happening before a product is ready to be sold
Happening just before a main event to prepare the audience
How Early
Surface Forms
Morphology
Etymology
Prelaunch comes from the parts pre- meaning 'before' and launch meaning 'to send off', like a rocket or a new product. So prelaunch as an adjective describes something that happens before an official launch.