📅 Preparation period ⏳ Before launch 🚀 To release early

prelaunch

1 4.5

Happening before an official launch of a product or service

adjective
/priːˈlɔːnʧ/

: prelanzamiento

The company organized a prelaunch event to build excitement for its new smartphone.

Examples

During the prelaunch phase, the developers received feedback from select users to improve the final version.
He shared the project details at a prelaunch meeting to ensure everyone was aligned on the goals.
We received valuable feedback during the prelaunch testing phase.
Their prelaunch marketing strategy focused on social media influencers.
The company organized a prelaunch event for their new smartphone.
Why are we having a prelaunch meeting today?
The marketing team organized a series of prelaunch events to generate excitement for the new product.

Synonyms

preshow

vsprelaunch

1 4.1

Happening just before a main event to prepare the audience

is used for earlier preparations before an official start rather than immediate pre-event timing

presale

vsprelaunch

1 3.7

Available before the public sale for certain people

is about the stage before an official start rather than selling access

precommercial

vsprelaunch

1 7.8

Happening before a product is ready to be sold

is about the stage before an official start even if the item is sellable

How Early

to prototype

6 4.2

preliminary

219 5.2

prelaunch

1 4.5

pilot

Jargon

74 4.6

final

89 2.7

Surface Forms

prelaunch positive

Morphology

prelaunch = launch (transparent) = pre + launch

The adjective is a straightforward pre- formation meaning 'before the launch'.

Etymology

Prelaunch comes from the parts pre- meaning 'before' and launch meaning 'to send off', like a rocket or a new product. So prelaunch as an adjective describes something that happens before an official launch.