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placement

placement

22 3.7
Putting brands into films or TV shows as advertising
  • noun
  • /ˈpleɪsmənt/
  • Specialized
translation icon : colocación de producto
  • But the amount of Samsung product placement in that show is insane.
  • product placement
  • placement advertising
  • prominent placement

We don't actually do product placement ever at all.

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Examples

  • The covert nature of product placement advertising has stirred up ethical concerns.

    Academic text (2008)
  • Like most advertising, product placement is a one-way communication, usually sponsored by a profit-generating corporation.

    Academic text (2008)
  • - It's a product placement exercise.

  • I mean I knew that product placement deals were worth a lot of money.

  • - Universal put us in touch with a product placement company.

  • And this is the product placement part of the lecture.

  • HERBERT: There's a lot of product placement in this scene.

  • It was one of the best product placements of all time.

  • Pre-roll ads and product placement within clips generate revenue.

    Academic text (2017)
  • In the film, the brand's soft drink became the focal point of a clever placement strategy.

Antonyms

64 4.2

A situation when someone is not allowed to join or take part in a group

Compounds

1 2.9

An office that helps people find jobs by connecting them with employers

An office that helps students find jobs and internships

How Prominent

commercial
804 2.9
advert
  • UK
15 2.2
placement
  • Specialized
22 3.7

Surface Forms

placement singular
placements plural

Morphology

placement = place (transparent) = place + ment

Formed by nominalizing the verb 'place'; the advertising sense is a metaphorical extension but the formation is still directly from 'place' + '-ment'.

Etymology

Placement comes from the simple word place meaning 'position' and the ending -ment meaning 'an action or result'. So placement also means putting something into a scene or spot, which is why putting a brand into a film is called 'product placement'.