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to pivot

to pivot

13 4.9
To change direction in a business or project
  • verb
  • /ˈpɪvət/
  • Jargon
translation icon : cambiar de rumbo
  • In response, the administration reset its policies after its first 18 months in office, pivoting toward a second, more assertive grand strategy.

The second is pivoting off of of of Dan's point.

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Examples

  • Evolution in the business world is evident when an organization pivots its direction or strategy.

    Blog text (31)
  • Our team needs to pivot in response to the new regulations affecting our industry.

  • You better know how to pivot and make fast decisions.

  • Yeah, they understand and they pivot really quickly.

  • Do you think that they need to just pivot to something else?

  • Perhaps you need to pivot and change your strategy.

    Blog text (16)
  • We are ready to pivot once the market narrative shifts.

  • If no one thinks your MVP solution is interesting or sufficient, iterate or pivot until an adequate number say "yes."

    Blog text (25)
  • As Gartner correctly notes, we are aggressively pivoting our Go-To-Market and roadmap plans to service the emerging Digital Marketing audience.

    Blog text (27)
  • To survive in a competitive market, companies often need to pivot their business strategies quickly.

Synonyms

to shift gears
vsto pivot
10 3.9

To change what you are doing to fit a new situation

involves larger strategic change rather than routine adjustment
to reorient
vsto pivot
8 5.6

To change the direction or main focus of something

is used for a major strategic redirection rather than simple repositioning

Antonyms

586 1.0

To stay in the same job or role

Not move from a place

Compounds

pivot joint
  • Specialized
5.7

A joint that lets one bone turn around another bone

pivot man
  • Jargon
8.8

Person who stays in place while others turn around them in a march

pivot shot
  • Jargon
6.1

A one-handed basketball shot you take while turning on one foot

How Radical

to overhaul
35 4.6
to pivot
  • Jargon
13 4.9
shift
363 3.5
to adjust
317 2.7
tweak
28 3.9

Surface Forms

pivot infinitive
pivoted past
pivoted past participle
pivoting present participle
pivots third person singular

Etymology

A helpful way to remember the verb pivot is to imagine a company turning around a central pin; to pivot in business means to make a big change of direction, just like making a turn around a fixed point.