persona
16
5.4
- noun
- /pərˈsoʊnə/
- Jargon
:
persona
- To guide product design, we developed several user personas based on customer feedback.
- social persona
- criminal persona
- lyric persona
And so let's actually talk about how those personas are created.
- And so let's actually talk about how those personas are created.
- They understand like the buyer's journey, persona marketing, who's your avatar?
- So then he says, you're going to have to come up with a persona.
- So on Instagram, it was my way of connecting with millennials and I developed the persona deals and heels.
- So a big part of her trick was crafting a story and a persona that worked well with her target investor audience.
Examples
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What character or persona will be most effective in serving your purpose and your audience?
Academic text (2013) -
So a big part of her trick was crafting a story and a persona that worked well with her target investor audience.
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I just took his persona and put it in words that everybody could understand.
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And from that moment on, I created a persona.
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I teach people how to create a new persona.
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And for this one, I'm creating a whole new persona.
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Then I created a persona online that was a kind of aspirational self.
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Each of us still plays with personas now and then.
Fiction book (1994) -
And so let's actually talk about how those personas are created.
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NBC Digital is using the personas both to develop new content and to pitch advertisers.
Blog text (12)
Compounds
- Texting
A character a person plays as in video games that is different from their real life
- Offensive
A public image that challenges usual ideas about being a man or a woman
How Detailed
- Jargon
16
5.4
- Literature
243
3.4
Surface Forms
Etymology
Persona comes from the Latin persona meaning 'mask' or 'person', so in marketing a persona is a made-up person or character who stands for a typical user. Teams use this 'mask' or character to help design products and messages for real customers.