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patronage

patronage

7 6.0
The regular buying that customers do at a shop or restaurant
  • noun
  • /ˈpeɪtrəˌnɪdʒ/
translation icon : clientela
  • We appreciate your patronage and look forward to serving you again soon.

She took it away, and I guess it took away his patronages.

Examples

  • We thank you for your patronage and sincerely hope you enjoyed your flight.

  • Thank you for your patronage.

  • We thank you for your patronage and hope to see you back next season.

  • We value your patronage always.

  • I will definitely support your company with my patronage and spread the word to others.

    Blog text (31)
  • And so, we thank you for your patronage.

  • Thank you all for coming and for your patronage of our refreshment stand.

  • The state of California thanks y'all for your patronage.

  • Of course, we would continue to cherish your ongoing patronage of the abbey.

  • The teaching profession enjoyed good patronage at its inception in Nigeria in the mid-19th century.

    Academic text (2005)

Synonyms

business
vspatronage
518 1.8

The customers and trade a shop or company gets

focuses more on support given by customers rather than just the people
trade
vspatronage
244 1.5

The amount of business a shop or company gets from customers

is the broader idea of support or business customers give to a place
clientele
vspatronage
58 5.5

A group of customers who use a business or service

refers to the support or business those customers provide to a place
custom
vspatronage
38 3.4

The habit of regularly buying from the same shop

describes support or business itself rather than the regular buying habit

Antonyms

80 4.3

An organized refusal to buy, use, or take part in something to protest

How Much

patronage
7 6.0
custom
38 3.4

Surface Forms

patronage singular
patronages plural

Morphology

patronage = patron (semi-transparent) = patron + age

The word is built from 'patron' plus '-age', but the commercial sense is a shifted collective meaning referring to the business brought by patrons.

Etymology

Patronage comes from patron, from the Latin patronus meaning 'protector' and related to pater 'father'. Think of regular customers as people who 'protect' a shop by buying from it, so patronage means the support or business given to a place.