oversaturation
- noun
- /ˌoʊvərˈsætʃəˌreɪʃən/
:
sobresaturación
- With the benefit of hindsight, it's possible to see that Lauren's Polo brand won the battle due to Lacoste's oversaturation of the market and Lauren's superior branding.
Examples
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The oversaturation of mobile apps in the market has made it difficult for new developers to gain visibility.
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This fund's recent poor returns may be caused by a combination of oversaturation in these well-known markets, along with the economic slowdown in China.
Blog text (27) -
After the oversaturation of the housing market, many sellers had to lower their prices to attract buyers.
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The oversaturation of fast food restaurants in the area has led to declining sales for many businesses.
Synonyms
20
6.8
A very large supply of something that lowers its price
16
4.6
Completely full so it cannot take in or respond to more
7
5.7
Too much of something that is not needed
5
4.1
Making more goods than people can buy
4
4.5
Too much of something like goods or houses that makes prices fall
4
3.7
A time when more things are for sale than people want, so people who buy can get lower prices
3
5.7
A situation in an industry where production is higher than demand
1
7.9
A very large amount of something that is more than needed
An amount that is more than is needed, often extra food or goods
Antonyms
How Saturated
Surface Forms
Morphology
oversaturation = saturation (transparent) = over + saturation
Formed by the productive prefix 'over-' (meaning excessive) attached to the noun 'saturation', so the meaning 'excessive saturation' is directly derivable.
Etymology
Oversaturation combines over- ('too much') and saturate ('fill completely'), giving a clear image of a market like a sponge that is already soaked. When there are too many shops or services for the number of customers, new businesses cannot sell well. So, oversaturation means the supply is far greater than demand, which lowers sales.