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optics

optics

1 7.0
How an action or decision looks to the public
  • noun
  • /ˈɑːptɪks/
  • Literature
translation icon : percepción
  • Politicians often consider the optics of their statements to ensure they present a positive public impression.

And I mean, like the optics, they're good.

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Examples

  • They want to make the right choices for this joint initiative regardless of the optics of the situation.

  • And I can't speak on it too much, but it was a bad time and it made the optics of my launch look terrible.

  • Or like I should say the optics of that seem much more fair.

  • Yeah, It's just terrible optics for the whole world.

  • And so when he wants the electoral optics of voting with Trump so that it plays well with his RedState base, he does that.

  • That decision was made from a pure optics standpoint by former Director Cheadle, right?

  • You would think this fact would be obvious with Lou Gehrig being diagnosed during his prime, but the optics are still off.

  • Instead, this is a story of reputation manipulation and media blitzes, of controversy and debate, optics and lying.

  • The company's decision to change their logo was largely influenced by the optics around their brand image.

  • His resignation was seen as necessary for maintaining the optics of integrity in the administration.

Synonyms

appearance
vsoptics
388 1.8

The way a person or thing looks to other people

emphasizes perceived public impression beyond simple visible look
view
vsoptics
31 1.6

The outward appearance of something as seen by others

focuses on public impression rather than only how it looks

Compounds

fiber optics
  • Specialized
13 4.0

A way of sending light through thin glass or plastic threads to carry data

electron optics
  • Specialized
7.2

The study of how electric and magnetic fields control electron beams

How Positive

appearance
72 5.1
optics
  • Literature
1 7.0

Surface Forms

optics singular
optics plural

Morphology

optics = optic (semi-transparent) = optic + s

The sense is a metaphorical extension from visual appearance ('optics') to public appearance or perceived impression; the morphological relation is visible but the specific idiomatic meaning is not strictly predictable.

Etymology

Optics comes from an old Greek word optikos meaning 'sight' or 'to see', the same root as optical. That's why people use 'optics' to mean the public 'appearance' of an action — how it looks to others.