to open a new avenue
- idiom
- It is against this background that one should consider a unique initiative undertaken by the Women Education and Research Centre (WERC) in Colombo, which seeks to open a new avenue of employment for women in Jaffna.
Examples
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The new software will open a new avenue for businesses to improve their customer service.
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Riechard (1993) opened a new avenue for research when he proposed a "fear model" of risk perception.
Academic text (1994) -
This policy change aims to open a new avenue for economic growth in the region.
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The discovery of a new treatment could open a new avenue for patients suffering from chronic illness.
Synonyms
Make something available for people to use
Give someone new chances to succeed
To learn new things and try new experiences
To do something new first so other people can follow
Antonyms
How Promising
Surface Forms
Morphology
The meaning 'to create new opportunities' is directly derivable from combining 'open' (to make available), 'new' (novel), and 'avenue' (a route or approach), so a learner who knows the constituents can infer the sense. The metaphorical use of 'avenue' as an approach/opportunity is common and cross-linguistically predictable, making the phrase compositional rather than idiomatic.
Etymology
The phrase open a new avenue comes from the idea of opening a new avenue or street. When a new road is made, people can reach new places, so the phrase means 'create new opportunities'.