Skip to main content
Glite Dictionary
👈 A gentle pusher 🧠 A behavior influencer
nudger

nudger

9.3
A person who makes small design changes to gently guide people's choices
  • noun
  • /ˈnʌdʒər/
  • Jargon
translation icon : nudger
  • As a nudger, she tests small interface changes to gently steer users toward healthier options.

Examples

  • Government nudgers recommend default enrollment in pension plans to boost long-term savings.

  • The product team hired a nudger to redesign signup defaults and increase user completions.

  • The nudger implemented a new feature to improve user engagement.

  • Many nudgers believe that small changes can lead to big impacts.

  • The product team hired a nudger to redesign the signup process and improve user retention.

  • As a nudger, her job is to make small adjustments to the app that guide users toward making better choices.

  • Government nudgers use behavioral insights to encourage citizens to participate in health programs.

Surface Forms

nudger singular
nudgers plural

Morphology

nudger = nudge (semi-transparent) = nudge + er

Formally 'nudge' + agentive '-er' is clear, but this sense depends on the specialized behavioural-economics meaning of 'nudge' (a subtle intervention), which may not be known to all learners.

Etymology

Nudger The modern sense of nudger grows from the idea of a small nudge, a quiet, gentle 'push' that changes how people decide. So, a nudger today is someone who makes small changes in websites, apps, or rules to guide people toward better choices without forcing them.