Skip to main content
nonviral

nonviral

5.1
Not intended to spread widely online
  • adjective
  • /nɒnˈvaɪrəl/
  • Texting
: no viral
  • Their marketing strategy was intentionally nonviral, focusing on personal recommendations and word of mouth.

Examples

  • Unlike viral content, nonviral advertisements often target a specific audience rather than the general public.

  • This campaign is nonviral and targets a niche audience.

  • The company chose a nonviral approach, relying on local events instead of social media campaigns.

  • I prefer nonviral strategies for my marketing.

  • The company chose a nonviral approach, relying on local events instead of social media campaigns.

  • Unlike viral content, nonviral advertisements typically focus on reaching a specific audience rather than going viral.

  • Their marketing strategy was intentionally nonviral, emphasizing personal connections over widespread online sharing.

Antonyms

viral
  • Texting
116 3.7

Content that many people share quickly online

How Viral

viral
  • Texting
116 3.7
to trend
  • Texting
59 4.2
popular
∞ 1.0
nonviral
  • Texting
5.1

Surface Forms

nonviral positive

Morphology

nonviral = viral (transparent) = non + viral

The meaning is a direct negation of the metaphorical/online sense of 'viral' (i.e., not spreading rapidly online).

Etymology

Nonviral comes from non- 'not' and viral 'spreading quickly like a virus', a sense we now use for popular internet posts. So a nonviral campaign is one that is not meant to spread widely online and instead targets a specific group.