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Glite Dictionary
🖼️ A wall recess 🎯 A special position
nitch

nitch

7.7
A special place in a market or group where a product fits well
  • noun
  • /nɪtʃ/
  • US
translation icon : nicho
  • The company succeeded by focusing on a unique nitch in the technology market.

Examples

  • Finding your nitch can help a small business stand out from competitors.

  • She found her nitch in the tech industry.

  • They targeted a nitch of environmentally conscious consumers with their new product.

  • This product fills a nitch in the market.

  • The company succeeded by focusing on a unique nitch in the technology market.

  • Finding your nitch can help a small business stand out from competitors.

  • They targeted a nitch of environmentally conscious consumers with their new product.

Synonyms

position
vsnitch
957 3.2

A person's job or rank in a group like a company

is narrower focusing on a special suitable segment or role
berth
vsnitch
21 6.2

A job in an organization that many people want

is about fitting a special suitable role in a market or group
toehold
vsnitch
4 7.0

A small first advantage that lets someone start to make progress

is a stable suitable place or role rather than a temporary start
possie
vsnitch
  • UK
9.9

A good spot to see or hear something

is the neutral term for a special suitable role or segment

How Specialized

specialty
  • US
205 4.3
nitch
  • US
7.7
segment
501 3.0
position
957 3.2
role
∞ 1.3

Surface Forms

nitch singular
nitches plural

Etymology

Nitch comes from the French word niche, which means 'nest', and you can remember it as a 'nest' where a person or product 'fits best'. That's why a nitch now means a special or suitable position, role, or market for someone or something.