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microsite

microsite

1 5.8
A small separate website about one topic or event
  • noun
  • /ˈmaɪkroʊˌsaɪt/
  • Jargon
translation icon : micrositio
  • To raise awareness about environmental issues, the nonprofit organization launched an interactive microsite with educational resources.
  • favorable microsites

Examples

  • And Democrats have already launched a microsite highlighting his controversial statements that won't play well with moderates.

    Blog text (14)
  • "We had one site, maybe a microsite or two.

    Blog text (11)
  • The ability to localize their content through microsites targeted to a particular community

    Blog text (2)
  • Increasingly, firms are building microsites or landing pages designed to attract clients for specific practice areas or distinct functions within a firm.

    Academic text (2006)
  • Very simple one-page microsites built on the latest version of WordPress with a standard WooTheme installed.

    Blog text (21)
  • The company created a microsite to promote its new product line and engage with customers more effectively.

  • For the upcoming event, they designed a microsite that provided all the necessary information and updates.

Synonyms

site
vsmicrosite
  • Texting
1.6

A group of web pages on the internet run by a person or organization

is a smaller, separate web presence focused on a single topic
website
vsmicrosite
  • Texting
1.2

A group of web pages under one web address you can visit online

is smaller and separate, created to focus on a specific topic or event

How Focused

microsite
  • Jargon
1 5.8
home page
  • Texting
27 2.3
website
  • Texting
1.2

Surface Forms

microsite singular
microsites plural

Morphology

microsite = site (semi-transparent) = micro + site

The word is clearly built from micro- plus site, but the sense 'a small separate website' is a specialized extension of the base word.

Etymology

The word microsite is made of micro- meaning 'small', seen in microphone and microscope, and site meaning 'place', as in website. So a microsite is a 'small place' on the web made to focus on one topic, product, or event.