Skip to main content
Glite Dictionary
📢 Communication strategy 💬 Sending messages
messaging

messaging

39 3.7
The main ideas and tone people use to communicate with an audience, for example in ads or campaigns
  • noun
  • /ˈmɛsɪdʒɪŋ/
  • Jargon
: estrategia de comunicación
  • When we asked them about key messaging for these audiences, they immediately emphasized innovation.
  • health messaging
  • public health messaging

But when that is the messaging, let's just all get along.

Autoplay Next

Examples

  • The Republicans have demonstrated that framing and messaging is probably the most powerful strategy for achieving success.

    Blog text (4)

  • Calibrate your messaging strategy according to the level of sympathy for al Qaeda that a target audience already has.

    Academic text (2010)

  • For men in society, the messaging is very clear.

  • And I think the messaging there was we love this.

  • But overall, the bottom line messaging here is simple.

  • Environmental health should contribute to appropriate public health messaging both now and during an episode.

    Academic text (2006)

  • What kind of messaging is the college using to target students for intervention programming?

    Academic text (2013)

  • There have also been negative stories about the internal operations, messaging, and strategy of both presidential campaigns.

    Blog text (2)

  • Apply this concept to your company's messaging or that of your personal brand.

    Blog text (9)

  • The company's messaging clearly conveys its commitment to sustainability and environmental responsibility.

Synonyms

message
vsmessaging
∞ 1.0

The main idea someone wants to say in speech, writing, or art

is broader covering strategy and themes used across communications

Compounds

electronic messaging
  • Texting
1 3.1

Sending and receiving messages by computer or phone

How Persuasive

messaging
  • Jargon
39 3.7
mixed message
  • Informal
23 4.9

Surface Forms

messaging singular
messagings plural

Morphology

messaging = message (semi-transparent) = message + ing

The word is built regularly from 'message' + '-ing', but the marketing and public-relations sense is a specialized abstract extension of the base meaning.

Etymology

Messaging comes from message, a word for the 'main thing you send' or the idea you give to people. That's why in marketing or politics, messaging means the planned ideas or tone a person or group sends to an audience.