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messaging

messaging

37 3.7
The main ideas and tone people use to communicate with an audience, for example in ads or campaigns
  • noun
  • /ˈmɛsɪdʒɪŋ/
  • Jargon
translation icon : estrategia de comunicación
  • When we asked them about key messaging for these audiences, they immediately emphasized innovation.
  • health messaging
  • public health messaging

But when that is the messaging, let's just all get along.

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Examples

  • The Republicans have demonstrated that framing and messaging is probably the most powerful strategy for achieving success.

    Blog text (4)
  • Calibrate your messaging strategy according to the level of sympathy for al Qaeda that a target audience already has.

    Academic text (2010)
  • For men in society, the messaging is very clear.

  • And I think the messaging there was we love this.

  • But overall, the bottom line messaging here is simple.

  • Environmental health should contribute to appropriate public health messaging both now and during an episode.

    Academic text (2006)
  • What kind of messaging is the college using to target students for intervention programming?

    Academic text (2013)
  • There have also been negative stories about the internal operations, messaging, and strategy of both presidential campaigns.

    Blog text (2)
  • Apply this concept to your company's messaging or that of your personal brand.

    Blog text (9)
  • The company's messaging clearly conveys its commitment to sustainability and environmental responsibility.

Synonyms

message
vsmessaging
1.0

The main idea someone wants to say in speech, writing, or art

is broader covering strategy and themes used across communications

Compounds

3.1

Sending and receiving messages by computer or phone

How Persuasive

messaging
  • Jargon
37 3.7
mixed message
  • Informal
20 4.9

Surface Forms

messaging singular
messagings plural

Morphology

messaging = message (semi-transparent) = message + ing

The word is built regularly from 'message' + '-ing', but the marketing and public-relations sense is a specialized abstract extension of the base meaning.

Etymology

Messaging comes from message, a word for the 'main thing you send' or the idea you give to people. That's why in marketing or politics, messaging means the planned ideas or tone a person or group sends to an audience.