merchandising
8
4.4
- noun
- /ˈmɜrʧənˌdaɪzɪŋ/
:
merchandising
- Do you know how much the merchandising from Sesame Street brings in?
- merchandising and licensing
- merchandising rights
- merchandising revenue
Examples
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Considering the revenue brought in by Sesame Street merchandising, I can't believe Big Bird is threatened at all.
Blog text (33) -
The film's successful box office opened the door for six more sequels, and a surge of merchandising followed.
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I just sold our merchandising and licensing rights for 800 large.
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The combination of music with merchandising and live performances seems to be the source of the revenues.
Blog text (15) -
Cars has become a cash cow of merchandising for the company, and kids love the flashy cars.
Blog text (34) -
Victoria's Secret could be working on a great big merchandising effort for the Fifty Shades of Grey movie.
Blog text (25) -
Especially since Big Bird & Company netted quite a nest egg in merchandising, from DVDs to T-shirts.
Blog text (9) -
The merchandising for the latest superhero movie included toys, clothing, and collectibles that fans eagerly bought.
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With clever merchandising, the pop group managed to sell millions of T-shirts and accessories to their devoted audience.
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The concert's merchandising table was filled with posters, albums, and special edition items to promote the band.
Synonyms
188
3.1
Items sold to people, like T-shirts and posters
How Promotional
Surface Forms
Morphology
merchandising = merchandise (semi-transparent) = merchandise + ing
The word is transparently built from 'merchandise' plus '-ing', but the specialized sense of branded promotional goods is not fully predictable from the base alone.
Etymology
Merchandising comes from merchandise and merchant, words about selling goods, and a helpful way to remember the modern sense is to think of 'branded goods' sold to promote something. That's why merchandising can mean making and selling T-shirts, posters, and toys to support a film, band, or game.