marketing cost
- noun
- /ˈmɑrkɪtɪŋ kɔst/
- The rest is pretty much refining, distribution, and marketing costs.
The issue is you have an international market and marketing cost are so huge.
- The issue is you have an international market and marketing cost are so huge.
- It's, it's great for NEO keeps their marketing costs very, very low, kind of like Tesla.
Examples
-
However, utility programs that promote the installation of such devices among their residential customers have administrative and marketing costs that exceed the cost of the showerhead itself (Flaim, Miedema, and Clayton 1989).
Academic text (1992) -
The first one is keep their marketing costs low just as a rule of thumb.
-
But in the modern game with the marketing costs...
-
$2 million in marketing costs
Blog text (24) -
Sales and marketing costs - zero.
Blog text (25) -
Whenever they are good at keeping their operational costs and marketing costs lower, then they pass the low cost on to clients.
Blog text (30) -
Marketing costs were nil as we had already developed a relationship with them.
Blog text (2) -
For example, hospitals may be able to cut marketing costs and provide savings to payers because they have obtained long-term contracts that ensure a stable patient base.
Academic text (2003) -
Another consideration is that entrepreneurs may be able to avoid the expense of developing extensive distribution networks and other marketing costs by forming alliances with established commercial firms.
Academic text (1993) -
The company is working hard to manage its marketing costs to stay competitive.
Surface Forms
Morphology
The meaning 'the total expenses for promoting and selling a product' is directly and compositionally derived from 'marketing' (promoting/selling activities) + 'cost' (monetary amount). This modifier+head noun pattern is regular and cross-linguistically common, so a B1 learner who knows both constituents can readily infer the MWE's meaning.
Etymology
The phrase marketing cost gives a simple money picture: marketing is the work of telling people about a product and cost is the money you have to pay. So, marketing cost means the total money spent 'to promote and sell' a product or service.