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mainstreaming

mainstreaming

1 4.1
The process of making a new idea or product accepted and used by most people
  • noun
  • /ˈmeɪnˌstriːmɪŋ/
translation icon : popularización
  • The logo of IAFC, which shows an arm draped in an American flag shaking the hand of an arm draped in an Indian flag, perfectly symbolizes the bridging and mainstreaming aims of the organization.

It is a failure from top to bottom, left to right, and the mainstreaming of stupidity.

Examples

  • Mainstreaming as a concept is in the air within the Indian community in DFW.

    Academic text (2005)
  • Given this history of negative attitudes, it is somewhat surprising that the number of people with tattoos has been on the rise, and it is the middle class that is at the heart of the "mainstreaming of tattoo" (Kosut 1045).

    Academic text (2012)
  • Having been a witness to the mainstreaming of rap and now dance music.

    Blog text (23)
  • Some mainstreaming may occur in art, music, physical education, or playground activities.

    Academic text (1990)
  • Not all conservative Christians are happy with the mainstreaming of their colleges and universities.

    Academic text (2006)
  • Of course, the mainstreaming of farm life has inspired a certain amount of skepticism among those with more agricultural experience.

    Blog text (2)
  • Blockbuster shows have greatly influenced the mainstreaming tendency.

    Academic text (2002)
  • Its popularity has led to commercial mainstreaming and co-option by the media, the Peruvian government, and business concerns.

    Academic text (1990)
  • Sharpley-Whiting maintains that "the mainstreaming of hip hop has broadened the umbrella under which male celebrities can seek and acquire protection from allegations of sexual violence."

    Academic text (2013)
  • The mainstreaming of organic farming has changed how many people think about food.

Synonyms

propagation
vsmainstreaming
4 6.5

Spreading ideas or beliefs so more people accept them

is about being absorbed into wider society rather than merely spreading
popularization
vsmainstreaming
  • US
1 3.8

The act of making an idea or thing easy for many people to understand

is about becoming integrated into wider society rather than only being well known
legitimization
vsmainstreaming
  • Formal
1 6.0

Making something legal or accepted by most people

is about social integration and everyday acceptance rather than official recognition

Antonyms

172 3.7

A state of being alone and cut off from other people physically or emotionally

How Accepted

ubiquity
6 8.7
mainstreaming
1 4.1
popularization
  • US
1 3.8
obscurity
33 7.4

Surface Forms

mainstreaming singular

Morphology

mainstreaming = mainstream (transparent) = main + stream + ing

Derived by adding '-ing' to 'mainstream' to denote the process by which something becomes part of the mainstream, so the relation to the base is clear.

Etymology

The word mainstreaming comes from main 'most important' and stream 'flow of water'. Think of a new idea joining the river's main channel and being carried along to everyone, which is why mainstreaming means something becomes widely accepted and part of common culture.