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Glite Dictionary
🧑‍🤝‍🧑 A double 👯 Very similar 📊 Similar group
look-alike

look-alike

1 4.4
A group of people chosen because they are similar to a company's customers
  • noun
  • /ˈlʊkəˌlaɪk/
  • Jargon
translation icon : audiencia similar
  • In order to make sure I haven't accidentally wandered into a look-alike website designed to steal my username and password, I always enter both incorrectly at least once (often several times) before finally entering the correct combination.

And so they need to put a nice polite bow around you and they need to find look alike audiences that think like you and look like you.

Examples

  • Industries that manufacture the cigarette look-alike devices design the cartridges that are attached to the cigarette battery to meet the needs of distinct types of customers.

    Blog text (25)

  • And so they need to put a nice polite bow around you and they need to find look alike audiences that think like you and look like you.

    Big Think

  • Advertisers often create a look-alike audience to reach potential customers who are similar to their current clients.

  • By analyzing their existing customer data, the team developed a look-alike profile to improve their marketing outreach.

  • To boost sales, the company targeted ads to a look-alike audience that matched the demographics of their most loyal customers.

Synonyms

lookalike
vslook-alike
9 3.5

A person or thing that looks very similar to another, often a famous person

refers to a selected audience with similar customer traits rather than physical likeness

Antonyms

distinct
168 3.5

Clearly different from others

unrelated
94 3.5

Not connected to the topic or cause

Surface Forms

look-alike singular
look-alikes plural

Morphology

look-alike = look + alike (semi-transparent) = look + alike

Formally the same compound logic applies, but the sense is a specialized marketing term ('audience similar to existing customers') which may not be fully transparent to general learners.

Etymology

Look-alike borrows the meaning of look + alike to mean 'looks like' or 'is similar to'. In advertising a look-alike audience is a group of people chosen because they 'look like' a brand's best customers, so they are likely to behave the same way.