Skip to main content
logomania

logomania

8.0
Wearing clothes or bags with large brand names to show you like that brand
  • noun
  • /ˌloʊɡəˈmeɪniə/
  • Literature
translation icon : logomanía
  • The rise of logomania has changed fashion trends dramatically.

Examples

  • Fashion writers said the season favoured logomania as consumers embraced bold brand identities.

  • Streetwear culture has turned simple labels into status symbols, a kind of logomania.

  • The designer's new line is unapologetic logomania, every jacket showing a giant emblem.

  • Many celebrities embrace logomania in their clothing choices.

  • In the 1990s, logomania became popular as designers showcased their brand logos prominently on handbags and shoes.

  • The rise of logomania in streetwear reflects a culture deeply invested in brand identity and consumerism.

  • She embraced logomania by wearing a jacket adorned with the logo of her favorite sports brand.

Synonyms

flamboyance
vslogomania
4 7.7

A very bright and fancy style that attracts attention in dress or manner

is more specific about showing brand symbols openly to signal loyalty
bling bling
vslogomania
  • Slang
3 9.4

Expensive shiny jewelry or accessories worn to show wealth

focuses on brand symbols rather than costly ornamentation alone
fanboyism
vslogomania
  • Slang
1 8.6

Strong, blind support for a person, group, or product that ignores faults

is more about visible brand symbols as fashion statements not inner devotion
flashy clothing
vslogomania
3.2

Clothes that are very bright or look expensive to get attention

focuses on visible brand symbols on items to show brand loyalty
frilliness
vslogomania
7.2

A lot of extra decoration that looks showy

highlights visible brand symbols as intentional fashion statements rather than mere decoration
symbololatry
vslogomania
9.9

Excessive worship of symbols like pictures or icons

focuses on public display of brand symbols rather than private reverence

Antonyms

Saying something in a way that makes it seem less important, serious, or bad than it really is

5 6.5

A style in painting, sculpture, and design using very simple shapes and few colors

Surface Forms

logomania singular
logomanias plural

Morphology

logomania = logo (transparent) = logo + mania

Clear and productive combination of 'logo' (brand mark) and '-mania' (obsession), matching the given fashion-related sense.

Etymology

Logomania also comes from logo- and the everyday word logo, which means 'a company's picture', plus -mania meaning 'craze' or 'madness'. So logomania can mean a 'craze for logos', which explains the fashion trend of showing brand marks everywhere.