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Glite Dictionary
👮 A small jail 🔒 Securing things 🖼️ Brand design unit
lockup

lockup

2 7.0
A fixed design that shows a logo and company name together
  • noun
  • /ˈlɑːkʌp/
  • Jargon
translation icon : composición de marca
  • Today's massive lockup expiration has hung like a black cloud over Facebook.

Examples

  • And many investors were wary of betting on them as they emerged with large lockup expirations on the horizon that could erase their progress.

    Blog text (6)

  • The envelope revealed the true owners of the Hogarth and the key to the lockup where Losberne kept the stolen paintings.

    Twist (2021)

  • Get the key for the property lockup.

    Payne & Redemption (2022)

  • Another lockup expires, putting more than 1.2 billion in employee RSUs on the table.

    Blog text (9)

  • Lockup?

    Clockers (1995)

  • Lockup!

    Caged Heat (1974)

  • Investors brace for the impact of Facebook's biggest lockup expiration

    Blog text (6)

  • The lockup belongs to the art dealer Dr. Crispin Losberne.

    Twist (2021)

  • The graphic designer created a stunning lockup for the new company logo that incorporated the colors and font beautifully.

  • For the advertising campaign, we decided to use a bold lockup that combined our logo with the tagline for maximum impact.

Surface Forms

lockup singular
lockups plural

Morphology

lockup = lock + up (semi-transparent) = lock + up

The branding sense reflects the idea of elements being locked together, but the fixed technical use is not fully predictable from the parts alone.

Etymology

Lockup in design comes from the idea of lock ('to join tightly') and up ('together'), like parts that are fixed in one place. So, a lockup is a single, fixed group of brand elements (logo and name) that always stay the same.