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to localize

to localize

9 4.2
To change software or content so people in another country can use it
  • verb
  • /ˈloʊkəˌlaɪz/
  • Specialized
translation icon : localizar
  • The software needs to be localized to meet the legal requirements of each country.
  • localized traditions
  • ability to localize
  • more localized

So there's one thing to be sold internationally, but then when you localize, it takes a lot of personalization across.

Examples

  • Coke's global campaign slogan is open happiness, but they localize it and they don't just guess what makes people happy.

  • I think the next step for ramen in America is really to localize ingredients and create different styles based upon the regions we have here.

  • It helps you localize some of the code to those places when you need to.

  • Well, this is the first step towards localizing the return of the goods and services economy.

  • The feeds are localized to the viewer.

  • The second system is a voluntary, confidential system that is localized to each healthcare facility.

    Academic text (2003)
  • So there's one thing to be sold internationally, but then when you localize, it takes a lot of personalization across.

  • The need to find appropriate and localized solutions, rather than imposing a uniform panacea, cannot be overstressed.

    Academic text (2003)
  • To effectively market our app, we must localize it for different languages and cultures.

  • Companies often localize their websites to better connect with local consumers.

Antonyms

83 4.2

To make things the same by using one set of rules

4 5.4

Make something known and used in many countries

How Localized

to customize
  • US
65 3.7
to localize
  • Specialized
9 4.2
to adapt
178 3.2
to translate
258 2.4

Surface Forms

localize infinitive
localise infinitive
localized past
localised past
localized past participle
localised past participle
localizing present participle
localising present participle
localizes third person singular
localises third person singular

Morphology

localize = local (semi-transparent) = local + ize

Formally 'make local' is clear, but the industry-specific meaning 'adapt for a locale/market' requires domain knowledge beyond basic word-formation.

Etymology

Localize comes from local (Latin locus 'place') and the ending -ize 'make', so the word literally means 'make local'. In business and tech this explains the modern use: to change a product or text so it fits the language, customs and needs of a particular place.