leader
39
7.9
- noun
- /ˈliːdər/
- Jargon
:
artículo reclamo
- It's what you call in business a loss leader.
- a loss leader
Examples
-
And they did it kind of a loss leader type of initiative.
-
Many retailers use a loss leader strategy to attract customers by selling certain items at a low price.
-
I said that those are the loss leader effects.
-
I may have spent a lot of money on loss leaders to really develop this startup and spend a lot more than I should have.
-
Both Canon and Nikon offer systems that are market leaders and have roughly equal advocates.
Academic text (2009) -
The supermarket's best-selling item is a loss leader that draws in many shoppers looking for bargains.
-
By advertising a popular drink as a loss leader, the cafe hoped to increase foot traffic and sell more expensive items.
Synonyms
3
4.3
An item sold below cost to attract customers who buy other things
Compounds
91
5.0
A person who leads the political party with the most members in a law-making body like a senate or house
62
3.0
A person in a high position in government or a political party who makes important decisions
24
5.6
A person who leads the party with the second most seats in a parliament or other law-making body
3
4.7
A person who plans and speaks for workers who stop work for better pay or conditions
- Formal
2
6.8
A person chosen to speak for and guide their party in meetings where laws are made
1
4.6
A person who speaks for and organizes people who want their country to be independent
- Offensive
1
6.5
A leader who seems to be in charge but is actually controlled by another group or person
A person in charge who is tough and experienced from many difficult times
How Discounted
Surface Forms
Morphology
Etymology
The shop meaning of leader comes from the same idea of lead as 'going in front' to bring people into a store, and is often called a loss leader because it is sold at a loss to 'attract customers'. So a leader in a shop is a product used to lead shoppers inside.