to keep it juicy
- phrasal verb
- Literature
- Podcasters often keep it juicy when discussing celebrity rumors to boost audience numbers.
Examples
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She decided to keep it juicy by adding a surprising twist to the interview.
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Editors told the columnist to keep it juicy so readers would not stop scrolling.
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You should keep it juicy to attract more readers!
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The blogger always keeps it juicy with exciting headlines.
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She always tries to keep it juicy by including colorful anecdotes in her blog posts.
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To engage viewers, the news anchor was advised to keep it juicy with dramatic visuals and soundbites.
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Writers often aim to keep it juicy in their stories by using vivid descriptions and unexpected plot twists.
Synonyms
To make something more interesting or exciting
To make stories seem more exciting than they are
To make people stay interested and active in a project
Antonyms
- US
Remove or change words people find offensive to make something more acceptable
How Sensational
Surface Forms
Morphology
The meaning is directly derivable from combining 'keep' (maintain) with 'juicy' (sensational, vivid): a learner who knows both words can infer 'maintain it in a sensational/vivid state'. The verb + pronoun + adjective pattern is regular in English and the metaphorical use of 'juicy' is common cross-linguistically, so a B1 learner would likely understand this expression.
Etymology
Keep it juicy for stories may come from comparing news to food full of taste: writers called exciting or secret details 'juicy'. So to keep it juicy means 'to keep a story exciting or full of gossip' to keep readers interested.