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instream

instream

7.3
Ads that play during a live video or audio program
  • adjective
  • /ˈɪnˌstrim/
  • Jargon
translation icon : in-stream
  • The video featured an instream ad that popped up while I was watching.

Examples

  • During the soccer match, we saw an instream commercial for the latest sports drink.

  • Many platforms now use instream content to monetize their live broadcasts.

  • They're like, I cannot believe Facebook Adsense or Facebook Instream is so low.

Surface Forms

instream positive

Morphology

instream = stream (transparent) = in + stream

The meaning is directly compositional as something occurring within a digital media stream. [Postprocessing: moved 'in' from base_words to prefix]

Etymology

The word instream comes from the parts in- 'in' and stream 'a flow', like a video or audio stream. So instream ads are placed 'inside the flow' of a live video or podcast, which is why they play during the stream rather than before or after.