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influencer

influencer

19 3.8
A person with many followers on social media who gets paid to promote products or ideas
  • noun
  • /ˈɪnfluənsər/
  • Texting
translation icon : influencer
  • The fashion influencer promoted the new clothing line to her millions of followers on Instagram.
  • influencers and decision-makers

There is going to be digital influencers that are they're not real people.

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Examples

  • Instead, try to establish relationships with bloggers and other related influencers in the client's market.

    Blog text (8)
  • And I think influencers get a bad rap, right?

  • I see myself as an influencer in the Jesus space.

  • Private security detail for a social media influencer.

  • This is what every podcaster and influencer is doing right now.

  • Everyone who's anyone in this industry is an influencer.

  • Social media present amazing opportunities to connect with clients and influencers who can help you build your business.

    Academic text (2011)
  • The viewer brands love influencers and they come in many forms.

  • We have a ton of entrepreneurs, influencers, content creators.

  • These guys are like primo business influencers, Glenn.

Synonyms

influential person
vsinfluencer
15 3.2

A person whose actions or ideas strongly affect other people's choices

is mainly active on social media with large followers and paid promotion
mover and shaker
vsinfluencer
  • Literature
9 6.1

A powerful and energetic person who makes important things happen

operates mainly on social media with wide followings and paid promotion
evangelist
vsinfluencer
  • Jargon
9 5.7

A person who strongly promotes a product or idea so other people will accept it

focuses on reaching large social audiences and often accepts payment for promotion
popularizer
vsinfluencer
1 5.5

A person who makes a subject easy to understand for many people

targets large social audiences to shape opinion and promote products for payment
propagator
vsinfluencer
1 7.3

A person who spreads news or ideas to other people

uses social platforms and paid posts to influence opinions and sell products
inspirer
vsinfluencer
1 5.8

A person who encourages people and makes them want to act

persuades large online followings mainly for product promotion and sometimes payment

Antonyms

629 2.3

Not known or named, often with no name given

nobody
  • Offensive
18 2.4

A person who is not important or well known

How Manipulative

brainwasher
1 7.5
manipulator
  • Offensive
24 6.2
influencer
  • Texting
19 3.8
persuader
2 3.7
advocate
282 4.1
advisor
  • US
271 2.8

Surface Forms

influencer singular
influencers plural

Morphology

influencer = influence (semi-transparent) = influence + er

The word is clearly built from 'influence' + '-er', but the social-media specialist sense is a modern, specialized extension of the more general agent meaning.

Etymology

Influencer comes from an old Latin verb influere ('to flow into') and the same root is behind the English word influence. So, think of ideas or trends 'flowing' from one person into many others: an influencer is someone whose posts or words seem to 'flow into' people's minds and can change what they think or buy.