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in demand

in demand

52 2.9
Wanted by many people
  • idiom
  • /ɪn dɪˈmænd/
: demandado
  • The new smartphone model is in demand and selling out quickly in stores.
  • skills in demand
  • labor in demand
  • always in demand

Those people are in demand like never before.

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Examples

  • They are always in demand.

  • Because of my education, I am in demand in the Native community.

    Academic text (1995)
  • Those people are in demand like never before.

  • Yes, the old girl's suddenly in demand.

  • You know how my designs are in demand.

  • As king of the world of magic, I'm very much in demand.

  • Our career in show business ended when flesh acts were not in demand anymore.

  • I still am like in demand, like I'm booked every weekend till the end of this year.

  • O'Brian was more in demand after the great series began in the early 1970s.

    Academic text (1996)
  • Chautauqua history shows are in demand, and local history sites accommodate steady streams of visitors.

    Academic text (2011)

Synonyms

popular
vsin demand
∞ 1.0

Liked or admired by many people

emphasizes active wanting by many rather than general liking
hot
vsin demand
292 3.4

Very popular and wanted by many people

is focused on being wanted by many rather than general success
desired
vsin demand
97 2.5

Something that people want very much

refers to being sought by many people rather than a personal wish
coveted
vsin demand
48 4.4

Wanted by many people because it is rare or special

focuses more on broad popularity rather than intense individual desire
sought
vsin demand
31 3.9

Wanted by many people because it is useful

is the same idea but often used in shorter or clipped form
sought after
vsin demand
30 4.1

Wanted by many people

is the identical idea expressed in different words
all the rage
vsin demand
21 5.5

Very popular and fashionable at a certain time

covers general wanting across situations rather than fashion trends
sought-after
vsin demand
12 4.1

Wanted by many people and hard to find

is the same idea but written without the hyphenated form
in vogue
vsin demand
9 3.8

Fashionable and popular now

is used for broad wanting, not only for current fashionability
superhot
vsin demand
  • Informal
1 4.6

Very popular and wanted by many people

expresses broad wanting without stressing extreme or time-limited intensity
covetable
vsin demand
1 6.1

Wanted by many people because it looks attractive or is valuable

means actual current wide wanting, not only likely future interest

Antonyms

123 2.1

Most people do not like someone or something

10 6.5

No longer fashionable or useful

How Popular

coveted
48 4.4
in demand
52 2.9
popular
∞ 1.0
known
∞ 1.0
unpopular
123 2.1

Surface Forms

in demand positive

Morphology

in + demand

The meaning 'wanted by many people' is directly derivable from combining 'in' (indicating a state or condition) with 'demand' (being wanted), yielding 'in a state of demand.' This is a straightforward compositional, state-of-being pattern in English that a B1 learner who knows both words would readily infer.

Etymology

The phrase in demand comes from markets: when many buyers ask for a product, it is in a lot of demand because people want it. So, in demand now means 'wanted by many people'.