ident
8.8
A short audio or visual clip that identifies a broadcast station
- noun
- /ˈaɪdɛnt/
- Jargon
:
cortinilla
- Each time the network switched programs, they used the same catchy ident to remind viewers of their brand.
Examples
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The radio station played a cheerful ident to introduce the morning show.
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Station ident ready to roll.
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During the commercial break, the ident displayed the channel's logo and theme music.
Synonyms
1
4.4
A short, easy to recognize piece of music that identifies a show or performer
is broader, using music, voice or visuals to identify a broadcasting station
Surface Forms
Etymology
Ident is short for identification and acts like a tiny 'ID' for a radio or TV station — a short jingle or image that tells you which channel you are hearing or watching. So an ident helps the station 'show who it is' to listeners and viewers.