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Glite Dictionary
📦 Keeping too much 🪧 A big billboard
hoarding

hoarding

2 4.6
A large board by a road that shows ads
  • noun
  • /ˈhɔrdɪŋ/
  • UK
translation icon : valla publicitaria
  • Near the room's center is an old hoarding from the dead days of vaudeville and traveling shows.
  • hoardings on the street

Examples

  • How many people buy something directly because of a roadside hoarding or a bus advertisement?

    Blog text (10)

  • Between the hoarding and the grime on the glass, I couldn't see inside, but I thought a light was on.

    Fiction book (1990)

  • A vast city, ridiculously detailed and lovingly crafted, packed with races, cars, jumps, barriers, and advertising hoardings.

    Blog text (7)

  • Taxis, hoardings, and the white faces of pedestrians on traffic islands splashed with halogen pink rushed up and were snatched away.

    Fiction book (1994)

  • The colorful hoarding displayed ads for the latest music festival in the park.

  • As she walked down the street, she noticed a large hoarding promoting a new film release.

  • The city council erected a hoarding to announce upcoming community events and services.

Synonyms

sign
vshoarding
∞ 1.0

A board or display giving information to the public

is limited to large outdoor advertising boards rather than any public display
billboard
vshoarding
  • US
167 1.3

A large outdoor board that shows advertisements beside roads or on buildings

is the same concept but called by the alternate common term
placard
vshoarding
21 5.1

A large sign shown in public to give information or advertise

is a fixed outdoor advertising structure rather than a temporary notice
signboard
vshoarding
3 2.1

A board in a public place that shows ads or useful information

is specifically a large outdoor form meant for big advertisements

How Big

hoarding
  • UK
2 4.6
poster
304 1.0
placard
21 5.1
sign
∞ 1.0

Surface Forms

hoarding singular
hoardings plural

Morphology

hoarding = hoard (opaque) = hoard + ing

The form can be segmented as hoard + -ing, but the billboard meaning is a lexicalized specialized sense that is not predictable from the modern meaning of 'hoard'.

Etymology

Hoarding for a billboard comes from an old use meaning a 'temporary fence' or wooden enclosure put around building work; people began to paste posters on those flat boards, so the word came to mean the large outdoor advertising board itself.