goodwill
39
6.0
- noun
- /ˈɡʊdˌwɪl/
- Specialized
:
fondo de comercio
- The company's goodwill has attracted many loyal customers over the years.
- customer goodwill
Examples
-
Such an option, however, would fail to take advantage of the goodwill that had developed among the different communities.
Academic text (2010) -
Archaeology cannot be practiced without the goodwill of the local iwi.
Academic text (2003) -
Every country has a certain amount of goodwill on deposit with others.
Academic text (2003) -
We try to build up goodwill, and this sort of thing tears it down.
Academic text (1994) -
Unfortunately, by last fall, the United States' goodwill account had been exhausted.
Academic text (2003) -
And often, in fact with say, retailing, the value of the firm is substantially the goodwill toward the owner that customers have.
-
Today, open-source projects use the goodwill of the community to collectively design something.
Academic text (2012) -
Brubeck is a jazz composer and performer who has become a goodwill ambassador for music around the world.
Academic text (2000) -
Beijing's early bungling of the crisis quickly undermined goodwill toward China in the Asia-Pacific region.
Academic text (2003) -
Investors often consider a business's goodwill as part of its overall value.
Synonyms
1
6.8
A valuable thing you cannot touch, like a brand name or patent
Surface Forms
Morphology
Etymology
The word goodwill comes from the parts good ('kind' or 'benefit') and will ('wish' or 'intention'), originally meaning a company's positive intentions and reputation. So in business, goodwill is the value put on a firm's reputation and customer relationships, an intangible asset on the balance sheet.