to foray
- verb
- /ˈfɔːreɪ/
- Their recent campaign to start a female-focused beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before.
Examples
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Yet as China's urban populace forays further and faster into the future, their rural counterparts are trying to follow in their footsteps.
Academic text (2003) -
The young CEO also said at the tech industry conference in San Francisco this week that Facebook is uniquely positioned to foray into this segment.
Blog text (13) -
At that age, owlets foray up to several hundred yards away from their natal nest at night, but return to its vicinity at sunrise.
Academic text (2010) -
The soldiers planned to foray into enemy territory at dawn to gather intelligence.
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She decided to foray into painting after seeing a local exhibition that inspired her.
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The team will foray into new markets as part of their growth strategy this year.
Synonyms
To enter a new place to try to take something or reach a goal
To go somewhere or do something even when it is risky
To leave a defensive position to make a sudden attack
Antonyms
Phrasal Verbs
How Aggressive
Surface Forms
Etymology
To foray into a place or activity once meant to make a fast raid into enemy land, and that picture of a short, bold trip explains why we also use foray to mean a brief venture or first try in something new.