flavor of the week
3
4.4
- noun
- /ˈfleɪvər əv ðə wiːk/
- Informal
- Each was the flavor of the week and briefly twisted EZ's undies into a knot, but had no staying power.
Examples
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Red Swiss chard is my current flavor of the week; it's very versatile, and you meet hot chicks at the grocery store in that section, not in the chips section or Funyuns section.
Blog text (24) -
Must be his flavor of the week.
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A week ago, the flavor of the week was "gang of 6?"
Blog text (11) -
She's only the flavor of the week.
Blog text (28) -
Rick Santorum was not a flavor of the week.
Blog text (18) -
They were good, don't get me wrong, but they have a lot of work ahead of them if they want to not be a flavor of the week and sustain themselves for years to come.
Blog text (20) -
Many celebrities are often seen as the flavor of the week in the media.
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The new dessert special is just a flavor of the week meant to boost sales.
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Her bright personality made her the flavor of the week among her peers.
Synonyms
107
1.7
A dish offered on the menu for a short time
53
3.5
A popular style or activity for a short time
2
6.2
A soup offered as the day's special in a restaurant
1
8.5
A thing that many people like and find exciting right now
Antonyms
How Popular
Surface Forms
Morphology
The literal meaning ('a flavor offered for a limited period') is directly derivable from 'flavor' + 'of the week' because 'of the week' clearly marks current/temporary selection. The figurative meaning ('someone or something briefly fashionable') is a plausible metaphorical extension of the literal sense (temporary choice/novelty) but requires some cultural/idiomatic knowledge to map 'flavor' onto people or trends, so it is only partially transparent.
Etymology
Flavor of the week comes from shops and cafés that offer a special flavor for each week to draw customers. Because the taste changes quickly, the phrase now means 'something popular for a short time'.