first-mover disadvantage
- noun
- /fɜrstˈmuːvər dɪsədˈvæntɪdʒ/
- Specialized
- Entering the market early exposed the company to a first-mover disadvantage as competitors quickly improved on its ideas.
Examples
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The first-mover disadvantage can lead to high initial costs.
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The team debated whether the first-mover disadvantage would affect their product launch strategy.
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Despite being innovative, the startup suffered a first-mover disadvantage due to high initial development costs.
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Why do some entrepreneurs ignore the first-mover disadvantage?
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One of the challenges of being a pioneer in the tech industry is the first-mover disadvantage, which includes high initial costs.
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The first-mover disadvantage can mean that early entrants have to educate the market about their products, creating risks.
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Companies often face a first-mover disadvantage when they invest heavily without guaranteeing customer demand.
Surface Forms
Morphology
first-mover + disadvantage
The meaning is directly compositional: 'first-mover' denotes the person or company who moves or enters first, and 'disadvantage' denotes a drawback, so together they mean the drawbacks experienced by the initial entrant. This adjective/compound + noun pattern is regular in English (and mirrored in many other languages), so a B1 learner who knows the parts can infer the meaning.
Etymology
First-mover disadvantage comes from the image of a first-mover walking into new ground and having to cut a path and face the first problems while others follow more easily. So, it means the 'disadvantages' a company or person faces when they are the first to enter a market.